This post is not just about starting fashion blogs. I’m going to show you some step by step tips for starting any blog in any niche and making sure you do it properly.
Oh, and if you really do want to know how to start a fashion blog this post will hopefully blow your socks off!
How to start a fashion blog: you need some guts!
Let’s not sugar coat anything here – blogging is hard work.
And if you truly do want to start a fashion blog you are entering a niche that is so crowded and cramped you will struggle to even find room to breathe.
The same goes for blogs about blogging, travel blogs, music blogs, sport blogs and probably sexy ones.
The competition and the noise is endless.
But there is good news and that is that 95% of those blogs really suck.
I mean they REALLY suck.
This leaves you with an opportunity to do something amazing and awesome and special but, like the paragraph header says, you need some guts. You are going to have to make this work by being smart and different. If you’re not prepared to do that then you may as well stop right here.
So now what?
Remember: this post uses fashion blogging as an example but can apply to almost any other niche.
The basic steps needed to start a fashion blog
Now that we’ve got the scary learn-the-hard-way-grasshopper lessons out of the way we can get into some practical matters. Knowing how to start a fashion blog and make it truly awesome means following these basic steps (there’s more detail afterwards):
- Get a sick domain name and your own host
Please, please, please don’t start your blog on Tumblr or Blogger. Those things are promotional tools for your main blog or website. If you want to truly grow a brand and make a business out of your fashion blog you want your own domain name and blog hosting in order to start a WordPress blog. Most of the best sites do it this way.
- Find out why you are fabulous first
As I said in the intro-mumbo-jumbo, you really need to know why you are different. There are millions of fashion blogs out there and unless you do something differently you are going to get lost in all the noise. You don’t want that.
- Publish the most incredible content your brain can manage
Once your blog is all set up and running don’t just publish lame crap that you type out in five minutes and hit publish because you want to go out and drink lattes. Blogging is hard work. Sometimes I take two or three days to write one blog post. You have to make your brain work really damn hard.
- Network, network, network
Make friends. Lots of them. Make friends with your readers and make friends with other bloggers that are already way more awesome than you and might be able to give you a helping hand. This means growing a mailing list and it means being active on places like Google+.
And now you are successful and famous!
Well, not quite.
Let’s get into a little bit more detail about all those points.
Vital step: Why you need your own blog host to start a rockin’ fashion blog
I’ve written this stuff in a few blog posts now but it is just so important and we constantly see people get it so wrong that I need to keep saying it.
A free blog is not a good solution
If you want to start a blog that will eventually become a business then you need to get your own domain name and web host.
Because that blog is your asset.
It will be the place from which you launch every project that you can come up with in the future. It will be the place from which you promote everything you do and it will be how all the big cats in your industry come to know you.
So why would you try to do that on a free blog host with some other company’s name in it? Can you imagine starting a restaurant or a shop and having another company’s name in your shop sign or restaurant name? No way!
It sounds really complicated, how does it work?
Getting your own blog host does sound complicated but I can assure you it isn’t. For example, over 850,000 people have set up a WordPress blog with Godaddy. I am betting you are as smart as at least some of those people.
Here is a quick overview of how it works:
- Visit Godaddy
Start by visiting Godaddy. This is the hosting company that I recommend for all beginners.
- Get your domain name
You can buy your own domain name through Godaddy on the first page. Your domain name is what people will type in to find your site.
- Fill out all the details
You then fill out all your details, purchase the hosting package (billed annually) and you’ll get instant access to the control panel.
- Install WordPress
Just find the button called WordPress in your cPanel and click it. It will take you through a set up process that will take literally 30 seconds.
- Your blog is ready
Sure, its just skin and bones at this stage but you are literally ready to start blogging on your own set up.
What happens next? CONTINUE…