In our last blog post, i introduced how we can start a fashion blog and make it famous. I highlighted some points up to the Hosting and domain name purchases. Now lets continues, we are almost done…
What happens next?
Once you have your brand new baby blog you’re going to be seduced by millions of plugins and WordPress themes. You are going to want to change things and muck around with your theme and never actually do any content creation. That is a big mistake.
So, perhaps before you go too much further down the road you should read the next section.
To start a fashion blog (or any blog) find out why you are fabulous first
If you’ve jumped ahead and started your new blog that’s totally fine – it shows you’ve got passion and energy.
But here are a few things you need to consider about making a blog successful, awesome and totally fabulous.
Being different is being alive
That might sound a little dramatic but it is totally true. If your blog is the same as all the other fashion blogs (or travel, music, sport) out there then you are going to fail and give up within a few weeks.
If, on the other hand, you know why you are fabulous and you work hard at making sure that is part of your brand and that you let people know why you are different you will find that you start having small successes.
So, how can you start a fashion blog that is different from all the rest?
- Put your face on it
You are going to be a huge part of your blog. You write the darn thing! Make sure people know who it is coming from.
- Put your story on it
Why are you writing this blog? Why should people listen to you? Tell them your story even if it is really, really long.
- Think of a strong and differentiated brand
Your brand is not just your logo – it’s everything that you do. It’s everything that people think about you. Make sure your name, logo, design and style is all connect and all works together to make your blog different.
- Take risks
You need to take risks with your content (kind of like I am now writing a post about fashion blogging for tens of thousands of readers!). Talk about things that matter to you – don’t just try to be like everyone else. This is actually one of the hardest parts about blogging.
All of this comes down to having a really deep knowledge of why you are doing what you are doing.
Try and have some idea of your motivations before you start.
And then publish the best content your brain can manage
This is what blogging is really about.
Even if you’ve made mistakes in the last sections – chosen a bad domain name or started on a free host (ugh) – you can still make it work if you publish damn good content.
So what does the best content look like?
Well, the best content is not so much about how it looks. It may be in many forms like a video or a blog post or an eBook. That doesn’t really matter.
The best content, however, is something that changes a person’s life.
Again, that might sound dramatic but it’s not really all that surprising.
If your fashion blog is about helping curvy women then some content that you write might make someone feel better about themselves for a day.
That is a big thing. And they will remember it.
The best content solves problems. You and your brain should spend a lot of time trying to come up with the best and most helpfulest content ideas that you can think of.
If your fashion blog can help people with their lives, promote sustainable and ethical materials and worker rights, support a struggling environment, etc. then you are going to make a real impression on those that encounter your brand. And you’ll feel really good about doing it.
So how do you do it?
- Make plans
Plan ahead with your blog’s strategy. Figure out what people might want to see now and in the future.
- Copy your competitors and then be better
Have a look at what your competitors are doing to be successful and then copy them but make it different, unique and better. No point re-inventing the wheel.
- Get professional
Professional photos, videos, graphics – all of these things can make a huge difference to how you are perceived.
- Write, write, write
You want to get better at writing? Well, you need to write a LOT. Write all the time and really try to find your voice. Write long blog posts that give out a lot of value.
- Focus on evergreen content
Evergreen content is useful stuff that stays relevant not for just a week or two but forever. This is a key point to running a successful blog.
- Learn SEO
Search Engine Optimization is annoying but it is a vital part of helping you craft good content that get’s noticed. I have a guide to SEO for blogs that you can read.
Now, the reason I mentioned the brain in this section’s header is because this stuff really does become a drain on your brain if you are doing it right.
The best content is not easy to come up with. It takes a lot of research and it takes a lot of time to write, edit and perfect.
But it is very important that you make the effort to try and be completely fabulous with your new fashion blog’s content because even if you don’t quite hit it the first few times you will still get people’s attention.